The coolest way? SEO of course. Well atleast it is for me
Here’s how you can use SEO to drive traffic to your blog:
Tip #1- Use keywords
Do you know that Google handles over 40 000 search queries in one second? Without SEO- driven blog posts, finding your company will be like finding a needle in a hay stack. We have to cut through the clutter and make ourselves visible! This means that we need to use relevant keywords that our target audience inputs into the Google search engine.
So, your next question may be, “How do I know which keywords to use?”. Fret not, for I will be talking about it in a second! To identify these trending or popular searched keywords, you can visit social media platforms that your target segment market frequents to see what are the words or phrases they are using.
You can also use Google Trends. Google trends shows you what are the popular words at any given point in time. If you see a declining trend in the popularity of certain keywords, you should probably not adopt the keyword in your blog post.
While your competitor can be your greatest enemy, they can be your greatest friend. You can go to your competitors’ social media platforms or blog posts to identify these trending keywords.
Tip #2- Keyword insertion throughout your post
Now that you have your lists of keywords, the next thing would be to write out your blog posts and ensure that these keywords appear throughout the posts. Your primary keywords should also appear in title, headings and subheadings, URL if possible, image alt text (search engines cannot read images), meta description.
It is important to note that people read blog post for information. You do not want to overuse your keywords and diminish your readers’ experience at your site. This bad experience may translate into a decrease in potential customers.
In addition, keyword stuffing may lead to a website being penalised in the search engine pages. So, focus on a writing naturally and take their needs and interests into consideration. Put yourselves in their shoes as a reader.
Tip #3- Backlinks- Internal and External
Backlinks refers to links that direct readers from another page to your site. There are 2 types of backlinks- Internal and External.
Internal backlinks are links to previous relevant posts on the same site for easier navigation and more information. External backlinks, on the other hand, are links from external sites and this contributes to your site credibility since you are being referenced.
Some more common examples of creating backlinks include:
- Newsletter and social media
- Participate in the community
These campaigns are one of the best ways to attain organic links. Newsletter and social media help increase your brand awareness to the public and drive traffic to your content. Participating in community through involvement in online discussions also increase your brand awareness in the marketplace as people will remember you with the numerous interactions.
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