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Apple has introduced the iPhone 8 and iPhone 8 Plus Red Special Edition to help provide testing, counselling and treatment for tens of millions of people living with HIV/AIDS.
Both phones sport a beautiful glass enclosure in red with a matching aluminium band and sleek black front.
Apple also introduced a new Red iPhone X Leather Folio. Crafted from specially tanned and finished European leather for a luxurious look and feel, the new folio joins other Red devices and accessories available. A portion of all proceeds from all Red purchases go directly to Global Fun HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
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Since partnering with (RED) in 2006, Apple has donated more than USD$160 million to the Global Fun, serving as the organisations largest corporate donor.
“This special edition Red iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s Vice President of Product Marketing.
“This announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO.
“The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honoured that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus Red Special Edition.”
iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at $1079 from apple.com/au. The new (PRODUCT)RED iPhone X Leather Folio will be available for $145.
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